Five reasons to study a digital marketing degree in September 2026

Digital marketing is at the heart of how brands connect with audiences today. From social media campaigns to influencer partnerships and data-driven strategies, it’s a fast-moving, creative and analytical field.

If you want to shape how global brands engage online, a degree in Digital Marketing & Social Media could be your perfect launchpad.

Here are five reasons why studying this subject at UCA will give you an edge.

Five reasons to study a social media marketing degree

Master the latest digital tools and trends

You’ll learn how to create impactful campaigns using social media, SEO, content marketing and analytics. All of these skills are essential in today’s digital-first world.

Learn from industry professionals

Our tutors are professional marketeers, with hands-on shaping marketing strategies. Their expertise will help you understand what works and why in a competitive online space.

Gain real-world experience

Through live briefs, projects and internships, you’ll work on campaigns for real brands. This practical experience will make your CV stand out.

Build a strong personal brand

You’ll develop your own online presence and learn how to use platforms effectively – a vital skill for anyone entering the marketing industry.

Opening you to countless career paths 

From social media management and influencer marketing to digital strategy and analytics, your degree opens doors to roles across fashion, lifestyle and beyond.

Learn more about our Digital Marketing & Social Media degree

What do our digital marketing students say?

One of our Digital Marketing & Social Media students, Carlotta, recently shared their experience studying at UCA: 

You might wonder why there’s a digital marketing and social media degree at a creative university , but a better question might be why aren’t they all in creative universities?

When Carlotta joined UCA, she didn’t know what to expect from her course – but one of the best surprises has been how much choice, flexibility, and exposure you get from a place that cherishes and understands individuality:

“You can be very free creatively, you can be yourself. You’re surrounded by people like you, in your position. I didn’t know who I was before uni, now I know myself.

“I was always shy before, I just got on with my own work and didn’t take part in anything. All this collaboration and creativity has been so fun, I can’t imagine not getting involved any more.”

You don’t need to get stuck into everything, it’s up to you to find the things you want and pursue your passions. We’ll never face you in a direction that doesn’t interest you, but we’ll give you plenty of directions to choose from:

“There’s so many chances to do more than just your course. I did the Students’ Union’s social media, I won Volunteer of the Year, I won Society of the Year. I worked at Howbout, the social calendar app, I worked at Wiser Academy. All super useful as experience when looking for marketing jobs, I’m so experienced already.”

The experiences you have, in and out of the classroom, change every year. Marketing never stands still, so you won’t waste time on tools and techniques that won’t be useful when you graduate. Carlotta’s advice, which she had to take herself when she first joined, is never to restrict yourself:

“This is a course that lets you explore. So let your mind be open, think of lots of different ideas, lots of viewpoints. Don’t stick to one thing, be open to anything.

“I feel really prepared to work in a marketing department, wherever it is. I can create marketing campaigns, do business strategy. In terms of professional development, I’ve got those skills now. I’m confident I can do the job.”

Apply to study digital marketing in 2026 

If you’re interested in discovering more about studying Digital Marketing & Social Media at the University for the Creative Arts, join us for our next Open Day on Saturday 10 January. 

The UCAS deadline for this concept art degree is 14 January. Ready to begin your creative journey? Start application now to study Digital Marketing & Social Media at UCA in September.